<span>One advantage of using the internet as an advertising medium is that you can control the size of audience you are trying to reach. Through IP addressed, you can create a broad group, or narrow in on a specific area within a city. Through such targeting, a marketing team can control the message delivered within the target market and control the amount of money spent on the campaign.</span>
Answer:
a. a deficit, financed by borrowing in the capital markets, will increase the interest rate and reduce investment in the private sector.
Explanation:
Crowding out effect is when government borrowing from the capital markets leads to an increase in interest rate. this makes it more expensive for private sector to borrow and this reduces investment by private sector
Answer: $32.05
Explanation:
Beta = 0.7
Dividend = $1.25
Growth rate = 4%
Risk free rate = 3%
Market return = 10%
Since, Required return = risk free rate + beta × (market rate - risk free rate)
We will then slot in the values and.this will be:
= 3% + 0.7 × (10% - 3%)
= 3% + (0.7 × 7%)
= 3% + 4.9%
=7.9%
The price of the stock will then be:
= D1/(Required return-Growth rate)
=1.25 / (0.079 - 0.04)
= 1.25 / 0.039
= $32.05
Answer:
marketing
Explanation:
Marketing may be defined as the business or the action of promoting as well as selling products or the services, which includes a market research and the advertising. It is the activity, the organization undertakes to foster promote by buying or by selling a product or a service in the market.
The 4Cs that is used in the concept of marketing is Convenience, Communication, Consumer solution, Cost. They are quite similar to the 4P model of marketing i.e. Place, Promotion, Product, Price. These models are used in marketing to enhance the 'marketing mix'.
Answer:
a) Distinguish between the use of Franchising and Joint Venture as modes of entry into other countries by global businesses.
Franchising consists in the licensing of aspects of production and intellectual property to a another party: the franchise.
A Joint Venture is a business union between two or more parties, in which they split profit as well as costs and responsabilities.
b) What are the respective advantages and disadvantages of both strategies?
Franchising can be a quicker way to expand into foreign markets. The flexibility of the method, and the lower capital requirements are the reason why. This can be seen in the success that American fast-food brands have had using this method to expand in global markets.
A Joint-Venture can be more difficult to use for market expansion, however, it can be more profitable, because the profit will not be split among as many parties as in franchising, and more importantly, the firm maintains a higher control of the operation.
