You included no text and neither did you reference one but this should be the correct answer.
Martin Luther King Jr. was known for his non-violent style of protests that would ensure that the government would not use any violence that ensues as pretext to shutdown the protest.
In organizing peaceful protests, King made civil rights marches and the movement in general more effective because they would stage longer protests that the government would have little justification for shutting down. It also drew more empathy from people for the movement who listened to the message and not the violence.
