The <u>deciders </u>have the formal or informal power to select or approve the suppliers that receive the contract in a buying center.
<h3>What are buying centers?</h3>
A buying center is a jointed decision-making group that gathers individuals of an enterprise who engage or involve in the purchasing process for a certain product or a service.
A buying center is the collection of employees or members of any form of organization that are in charge of making big purchases.
Members of the buying center include
- Buyers
- Decider
- User
- Initiator
- Influencer
- Gatekeeper
Here, the <u>decider </u>has the formal or informal power to select or approve the suppliers that receive the contract in a buying center.
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Answer:
are also called Category Killers
Explanation:
Category killers are retailers that diligently executes deep product assessment within a given category through selection, pricing, and market penetration.
Answer:
The answer is B.) Mutual Funds on PLATO (:
Explanation:
Answer: Creation of sales
Explanation: In direct marketing the company focuses on avoiding the advertising middle man and tries to inform the customers directly about the product or service offered.
The direct marketing is done with the intent of increasing customer base which will further result in creation of sales. This could be achieved by making promotional events and other such kind of activities.