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gavmur [86]
3 years ago
12

You are the owner of a smoothie shop in California. Afterhearing a podcast about customer relationship management (CRM), youdeci

de to gather more information regarding customer behavior inyour store to better understand the relationships that existbetween your business and your customers. CRM is a comprehensivebusiness model for increasing revenues and profits by focusing oncustomers.Customer Lifetime Value (CLV) is particularly importantwhen it comes to CRM and is often considered one of the mostcrucial metrics associated with a CRM system. Collecting data oncustomers and their relationships with a company (and commonlystoring it within a CRM system) helps make it possible to calculateCLV, or the total amount a customer will spend throughout theirrelationship with a company.
After a review and analysis of your customer data you are ableto determine the following information:
Average Value of Sales per Year per Customer: $120
Average Customer Retention Cost: $75
Customer Acquisition-oriented Marketing Expenses per Month:$1,000
Average Customer Retention Rate: 80%
You acquire an average of 25 new customers a month.
Use the following equations to help determine the CLV:
Average Customer Acquisition Cost = CustomerAcquisition-oriented Marketing Expenses per Month/Number of NewCustomers Acquired per Month
Customer Lifetime Value = [1/(1-Average Customer Retention Rate)] x(Average Value of Sales per Year per Customer)- (Average customerAcquisition Cost + Average Customer Retention Cost)
This activity is important because marketing managers need tounderstand and know how to calculate customer lifetime value as apart of customer relationship management. Knowledge of CLV caninform a number of critical marketing decisions related to suchfactors as the development of strategies designed to aid in theacquisition, nurturing, and retention of customers.
The goal of this exercise is to test your understanding of CLVby considering this example.
You must (1) complete the spreadsheet and (2) answer thequestions that follow to receive full credit for this exercise.
Business
1 answer:
Svetach [21]3 years ago
3 0

Answer:

Average Customer Retention rate = 80%  

Average Value of Sales per year per customer = $120  

Average customer acquisition cost = Customer acquisition oriented market expenses per month/  

number of new customers acquired per month  

=\frac{1000}{25} = 40  

Average customer retention cost = $75  

CLV =[1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)  

= [1/(1-0.8)] x 120-(40+75)

=$485  

A) Average customer retention rate =90%  

B) Average value of sales per year per customer = $125  

C) Average customer acquisition cost =$60  

D) Average customer retention cost =$100  

CLV = [1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)  

= [1/(1-0.9)] x 125 - (60+100)

E) Customer Lifetime Value = 1090

Explanation:

Here are the spreadsheets.

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Hotlines serve as a central contact point where critical comments, dilemmas, and advice can be assigned to the person most appropriate for handling a specific case.
3 0
3 years ago
Accounting is an information and measurement system that: I.Communicates business activitiesII.Identifies business activitiesIII
andriy [413]

Answer:

I.Communicates business activities

II.Identifies business activities

III.Records business activities

IV.Helps people make better decisions

Explanation:

Accounting is an information measurement system that identifies business activities, records the business transactions as they occur, in order in which they occur, communicate the result of operations to interested parties  which helps all the stakeholders make informed decision.

The main goal of accounting information is to communicate the true and fair view position of the entity to people that may want to make informed judgment on the entity.

7 0
3 years ago
Miser Materials paid $27,500 in dividends and $28,311 in interest over the past year while net working capital increased from $1
Maksim231197 [3]

Answer:

Cash flow from assets = $51,800

Explanation:

Cash flow from assets = Cash flow to Creditors + Cash flow to Shareholders

Cash flow to creditors = Interest Paid – (New loans taken – Paid Loans)

                                     = $28,311 - ($0 - $21,000)

                                     = $28,311 + $21,000

                                      = $49,311

Cash flow to shareholders = Dividends paid – Net new equity

                                            = $27,500 – $25,000

                                            = $2,500

Cash flow from assets = $49,311 + $2,500 = $51,811

6 0
3 years ago
The Greeson Clothes Company produced 25,000 units during June of the current year. The Cutting Department used 6,380 direct labo
ra1l [238]

Answer:

Cutting Department:    

Rate variance = 6380*(10.9-11) = -638 Favorable  

Time variance = 11*(6380-25000*0.25) = 1430 Unfavorable  

Total direct labor cost variance = (6380*10.9)-(25000*11*0.25) = 792 Unfavorable

Sewing Department:

Rate variance = 9875*(11.12-11) = 1185 Unfavorable  

Time variance = 11*(9875-25000*0.4) = -1375 Favorable  

Total direct labor cost variance =(9875*11.12)-(25000*11*0.4) = -190 Favorable

4 0
2 years ago
The City of Willows is preparing its government-wide financial statements from its fund financial statements. The City records D
brilliants [131]

Answer:

The City of Willows

Reconciliation Entries:

Debit Cash $500

Credit Deferred Revenue $500

To record the increase of deferred revenue.

Debit Compensated Absences Expense $150

Credit Compensated Absences Liability $150

To record the increase of compensated absences.

Explanation:

a) Data and Calculations:

Beginning balances:

Deferred Revenue = $3,500

Compensated Absences Liability  = $1,000

Increases during the year:

Deferred Revenue = $500

Compensated Absences = $150

Reconciliation Entries:

Cash will increase by $500 and Deferred Revenue will increase by $500

Expenses will increase by $150 and Compensated Absences (Liability) will increase by $150.

4 0
2 years ago
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