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gavmur [86]
3 years ago
12

You are the owner of a smoothie shop in California. Afterhearing a podcast about customer relationship management (CRM), youdeci

de to gather more information regarding customer behavior inyour store to better understand the relationships that existbetween your business and your customers. CRM is a comprehensivebusiness model for increasing revenues and profits by focusing oncustomers.Customer Lifetime Value (CLV) is particularly importantwhen it comes to CRM and is often considered one of the mostcrucial metrics associated with a CRM system. Collecting data oncustomers and their relationships with a company (and commonlystoring it within a CRM system) helps make it possible to calculateCLV, or the total amount a customer will spend throughout theirrelationship with a company.
After a review and analysis of your customer data you are ableto determine the following information:
Average Value of Sales per Year per Customer: $120
Average Customer Retention Cost: $75
Customer Acquisition-oriented Marketing Expenses per Month:$1,000
Average Customer Retention Rate: 80%
You acquire an average of 25 new customers a month.
Use the following equations to help determine the CLV:
Average Customer Acquisition Cost = CustomerAcquisition-oriented Marketing Expenses per Month/Number of NewCustomers Acquired per Month
Customer Lifetime Value = [1/(1-Average Customer Retention Rate)] x(Average Value of Sales per Year per Customer)- (Average customerAcquisition Cost + Average Customer Retention Cost)
This activity is important because marketing managers need tounderstand and know how to calculate customer lifetime value as apart of customer relationship management. Knowledge of CLV caninform a number of critical marketing decisions related to suchfactors as the development of strategies designed to aid in theacquisition, nurturing, and retention of customers.
The goal of this exercise is to test your understanding of CLVby considering this example.
You must (1) complete the spreadsheet and (2) answer thequestions that follow to receive full credit for this exercise.
Business
1 answer:
Svetach [21]3 years ago
3 0

Answer:

Average Customer Retention rate = 80%  

Average Value of Sales per year per customer = $120  

Average customer acquisition cost = Customer acquisition oriented market expenses per month/  

number of new customers acquired per month  

=\frac{1000}{25} = 40  

Average customer retention cost = $75  

CLV =[1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)  

= [1/(1-0.8)] x 120-(40+75)

=$485  

A) Average customer retention rate =90%  

B) Average value of sales per year per customer = $125  

C) Average customer acquisition cost =$60  

D) Average customer retention cost =$100  

CLV = [1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)  

= [1/(1-0.9)] x 125 - (60+100)

E) Customer Lifetime Value = 1090

Explanation:

Here are the spreadsheets.

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Profits from a sole proprietorship are reported as taxable income and Question 5 options: can be reported as a deduction. are su
Nadya [2.5K]

Answer:

(B) are subject to a self-employment tax of approximately 15%.

Explanation:

8 0
3 years ago
Consider two markets: the market for cat food and the market for dog food. The initial equilibrium for both markets is the same,
Yakvenalex [24]

Answer:

Elasticity of supply for dog food = 0.95

Explanation:

From the question, we have:

New quantity supplied of dog food = 107.0

Old quantity supplied of dog food = Initial equilibrium quantity = 21.0

New price = $8.75

Old price = Initial equilibrium price = $1.50

Generally, the formula for calculating the elasticity of supply is as

follows:

Elasticity of supply = Percentage change in quantity supplied / Percentage change in price ................ (1)

Where, based on the midpoint formula, we have:

Percentage change in quantity supplied of dog food = {(New quantity supplied of dog food - Old quantity supplied of dog food) / [(New quantity supplied of dog food + Old quantity supplied of dog food) / 2]} * 100 = {(107.0 - 21.0) / [(107.0 + 21.0) / 2]} * 100 = 134.375%

Percentage change in price = {(New price - Old price) / [(New price + Old price) / 2]} * 100 = {(8.75 - 1.50) / [(8.75 + 1.50) / 2]} * 100 = 141.463414634146%

Substituting the values into equation (1), we have:

Elasticity of supply for dog food = 134.375% / 141.463414634146% = 0.94989224137931

Approximated to 2 decimal places, we have:

Elasticity of supply for dog food = 0.95

6 0
2 years ago
The benefits of a strategic business plan do not include _____.:
djyliett [7]

Answer:

Early precautionary measures of trouble ahead can not be issued.

Explanation:

Since a strategic strategy maps out a path for the organisation to follow, it will enable it tighten its attention in order to get somewhere. Therefore, strategic preparation will help the organisation create the best priorities and strategies and help others concentrate their energies on achieving them.

8 0
3 years ago
Divide the following by short division:<br> 3) 186
Goryan [66]

Answer:

62

Explanation:

I first divided 3 into 180 which is 60 because 18 divided by 3 is 6 and then you add back on that 0 getting to 60.  Then for the 6, divide that by 3, which is 2 which you add to the 60 getting to 62.

I hope this helps and please don't hesitate to ask if there is anything still unclear!

7 0
3 years ago
What is expected of a new salon employee and what are two things you must do every day? 2. What are six habits of a good team pl
aleksklad [387]

Answer:

1.

As an employee working for a salon, it is necessary to have understandings and skills related to this job. They should have hair care skills to provide services for customers such as: washing, cutting, dyeing, etc. In addition, they also need to have good working attitude, which includes being on time for their shifts, being friendly, respectful to the customers. As a service provider, they should also be customer-oriented, which means prioritize the benefits of customers.

2.

A good team player is the one who have both good individual skills and the team-oriented attitude as well. So that they tend to have these habits:

+) The first one is they need to strive to help. This reflects their attitude to contribute as a team and help each other rather than just look for personal achievement.

+) Second one is to pitch in, start doing something as a group, put the responsibility for and the benefit of the whole group on top.

+) The next one is share your knowledge. Sometimes, in a group, the field of understanding of each member is different. It is necessary to share the knowledge to assure that other people can also understand what you gonna do to have appropriate adjustment or support if necessary. This can also help team members all gain.

+) The fourth one is to have positive mind. The more optimistic and future-focused a member the better they perform at work. And this attitude also helps lift the enthusiasm as well.

+) The fifth one is being willing to resolve conflict. As conflicts are unavoidable in team work due to the difference in many aspects of people. A good team player tends to be more willing to resolve conflict as it could affect the work efficiency.

+) The last one is to be willing to be subordinate and loyal. This could help remain the team spirit well and make a team player become a good listener. Even when they are wrong or have no idea, it is essential that they are willing to be subordinate rather than just want to lead everything.

3.

Three most common methods of salon compensation could be salary, commission, and salary plus commission.

Salary is the fixed amount that the employees receive when fulfilling all of their duties. The job and salary are usually discussed and accepted by both sides before they start working.

The commission is the money the employees receive, which is calculated by the level of completion of the job.

Salary plus commission are used when the employees can earn sales or create added value to the business of the firms - which is higher than the required level of their duties.

4.

Five principles of selling salon products and services are:

+) First, be familiar and have understanding about each product's feature, benefits, effect as well as the other services. This is to assure that they can sell and recommend the right one that the customers need.

+) Second, try to adapt the technique to meet the needs of each client. The clients demand and personality varies so that their needs are different, for example some are willing to have more recommendation to buy, some are easily confused and uncomfortable instead.

+) The third one is asking questions determining the need to generate the customer's interest in products or services.

+) The fourth one is never underestimate the client's knowledge. Despite the fact that there are still customers do know much about beauty knowledge, you should never assess it and try to show your respect to the customer's understanding.

+) The last one is keeping relaxed and friendly manner when having a sales talk. This could make the conversation more comfortable and please the client.

5.

To expand the client base, you should focus much on the customer services and try to deliver the value to the customers. This can be enacted in these ways:

+) Membership: Provide frequent customers with membership to obtain added benefits.

+) Provide consistently great services and products in all aspects, not focus on particular things.

+) Be respectful to the customers and each other within the business.

+) Connection: try to connect more with your clients to make them feel they are cared.

+) Be positive as people are always moving towards and attracted by the enthusiasm and optimism.

+) Focus on making the salon image reliable to keep the repeat customers.

3 0
3 years ago
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