Question

Accents Associates sells only one product, with a current selling price of $150 per unit. Variable costs are 30% of this selling price, and fixed costs are $19,600 per month. Management has decided to reduce the selling price to $145 per unit in an effort to increase sales. Assume that the cost of the product and fixed operating expenses are not changed by this reduction in selling price. At the current selling price of $150 per unit, the dollar volume of sales per month necessary for Accents to break-even is:

Answer 1

Answer:

$65,333

Explanation:

As we know,

Sales price = Variable cost + Contribution cost

Sales price = Variable cost ratio + Contribution margin ratio

100% = 30% + Contribution

Contribution = 100% - 30%

Contribution = 70%

Fixed cost = $19,600

Break even sales = Fixed cost / Contribution margin ratio

Break even sales = $19,600 / 30%

Break even sales = $19,600 / 0.3

Break even sales = $65,333.