Question

Josie is interested in purchasing a computer and is overwhelmed by the many different models available. She decides to consult a magazine devoted to reviewing the quality of home computers. After reading a number of articles stating the pros and cons of each model, she decides on a computer. Josie has been persuaded to purchase this particular computer because of the _____ route to persuasion.

Answer 1

Answer:

Central

Explanation:

From the question, we are informed about Josie who is interested in purchasing a computer and is overwhelmed by the many different models available. She decides to consult a magazine devoted to reviewing the quality of home computers. After reading a number of articles stating the pros and cons of each model, she decides on a computer. Josie has been persuaded to purchase this particular computer in this case, because of the central route to persuasion. Persuasion can be regarded as the act of making people to act or do something. The primary types are central route and peripheral route.

The central route to persuasion can be regarded as type of persuasion consisting of thoughtful consideration about the arguments i.e about the ideas as well as content of the message.once central processing starts by the receiver then the receiver has become active participant in the process of persuasion.The central route to persuasion make use of facts as well as information in persuading potential consumers.