The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of consumers so the firm can <u>tailor its </u><u>marketing mix </u><u>to each individual segment</u>.
More about marketing mix:
The marketing mix is the collection of activities, or methods, that a business employs to sell its brand or merchandise. A typical marketing mix is comprised of the four Ps: price, product, promotion, and place. Today, however, the marketing mix is progressively including several more Ps as essential mix components, such as Packaging, Positioning, People, and even Politics.
Price mix is the cost incurred by the company to deliver a product to the customer. Product mix exemplifies the nature of the good that the company is selling to the customer. Place mix is the method used to distribute the goods at a time and place that are convenient for the consumer.
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Answer:
integrated programs are usually way more effective than programs that are not integrated
Explanation:
According to my research on different marketing techniques, I can say that the efforts need to be integrated because integrated programs are usually way more effective than programs that are not integrated. This is because integrated efforts will reach a wider audience which will lead to more sales.
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Answer:
$29,908.26
Explanation:
The formula for calculating future value:
FV = P (1 + r) nm
FV = Future value
P = Present value
R = interest rate
m = number of compounding
N = number of years
Present value value is the sum of discounted cash flows
Present value can be calculated using a financial calculator
Cash flow from year 0 to 3 = 6000
I = 9%
PV = 21,187.77
FV = 21,187.77 X (1,09)^4
To find the PV using a financial calculator:
1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.
2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.
3. Press compute
<span>Compared to attending a technical school, completing a four-year college degree allows you to select from a wide range of careers.
When you get a college degree, you can choose to specialize in any area of study that you want, and thus you have many more options to choose from. However, a college degree is far more expensive than a technical school. You won't necessarily enter the workforce sooner, because you have to have knowledge, and not only a degree. You won't avoid student loans because, as I said, college is expensive.
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Answer: Incremental innovation ( answer for both the blanks)
Explanation: In simple words, incremental innovation refers to the process under which small improvement are made to the current practices of business. Such improvements through innovation results in better products and services offerings.
Such small changes however occur in large volumes and can easily revolutionize any industry.