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soldier1979 [14.2K]
3 years ago
13

"The first generation Apple iPod was introduced in 2001 and sold for $500. The following year a mini version was introduced for

$250. Apple initially used a ________ strategy to price their digital music innovation."
Business
1 answer:
Vlada [557]3 years ago
4 0

Answer:

Market skimming

Explanation:

Market skimming is pricing strategy of organizations under which a product is priced higher when it is introduced to make maximum profit and after the product seeps in to the market, then price is reduced.

This pricing strategy is adopted by organizations that introduce an innovative product in the market that has the potential to be priced higher.

Apple followed this strategy as it introduced first iPod which was new to the market at considerably higher price of $500. This was possible as there were no competitors. Afterwards, it reduced the price of next version as then many competitors entered the market.

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During the market testing stage of the new-product process, a product may be tested multiple times with consumers to get their r
Basile [38]

Answer:

Simulated test markets.

Explanation:

During the market testing stage of the new-product process, a product may be tested multiple times with consumers to get their reactions with test marketing, one type of which is known as simulated test markets.

A simulated test market can be defined as a marketing research technique that involves the exposure of consumers to an unreal market in order to observe their reactions to a new product. It involves advertising in stages through a simulated market so as to determine a customer's purchase decision, forecast demand and market analysis for a new product.

Hence, a simulated test market is aimed at observing and analyzing potential customer's reaction to a new product before it's introduced to the market.

4 0
4 years ago
If you were selling a product with an elasticity of 1.6 and you wanted to increase your revenue, what should you do to the price
docker41 [41]

Answer:

If the product we are selling has an elasticity of 1.6 we should lower the price to increase revenues

Explanation:

Elasticy in demand above 1 means that are elastic goods. So the percentage in the rise in the quantity demanded is superior to the percentage in the fall of the price, so it will increase revenues.

7 0
3 years ago
What are three ways computers store information?
inna [77]
Magnetic, Optic, and Solid State. 
7 0
3 years ago
Read 2 more answers
Benjamin works at an automobile manufacturing company. The country in which the company operates is facing a heavy trade deficit
klasskru [66]

Answer:

The correct answer would be Command Economic System.

Explanation:

Economic systems define the control of the government on the economic resources and the institutions of the country. There are four major economic systems. One is Traditional Economic System, other is Command Economic System, third one is Market Economic System and the fourth one is Mixed Economic System.

Command Economic System is an economic system in which the central powers are with the government. Government regulate the decisions of economy as well as of the institutions. In this type of economy, the government dictates the companies to do whatever the government says and thinks is the best for the country's economy.

So in this question, government thinks that the best way to overcome the trade deficit is to increase the exports of the Sedan cars at a competitive price in the international market without seeking any advice from the automobile manufacturers. This type of economic system is called the Command Economic System.

7 0
3 years ago
Zone of acceptance refers to consumers': Select one:
sesenic [268]

Answer:

Letter a is correct. <em>Acceptable range of prices for any purchase situation.</em>

Explanation:

<u>  The purchase decision</u> process is a systematic model that represents the rational or irrational steps a consumer goes through before making a purchase. These steps are related to solving needs, searching for information, evaluating similar alternatives, and post-purchase behavior.

The zone of acceptance is a step regarding the price range that the consumer is willing to pay for a particular product or service, and is influenced by each step of the consumer's buying decision.

6 0
4 years ago
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