Question

Aunt Gayle is the sole proprietor of a cupcake catering company. She mostly makes her cupcakes for parties, weddings, and wakes. Business has grown slowly, and her resources are fairly limited. What marketing strategy would work best for her small company

Answer 1

Answer: niche marketing

Explanation:

The marketing strategy that would work best for her small company is the niche marketing.

Niche marketing is a strategy whereby the company focuses on a unique target market rather than focusing on the whole market as a whole. It is regarded as a segment of a larger market that has its own preferences and needs.

Since business has grown slowly, and her resources are fairly limited, the company can focus on a particular segment in the market using the niche marketing.