I believe that the biggest reason for the general upward trend in the stock price is expansion. Amazon has expanded their company immensely over the last 5 years. They have also expanded into different markets such as drones, gaming, cloud streaming, video streaming, etc. All of these expansions and acquisitions have been incredibly profitable for Amazon and therefore reflect on the stock price. This also gives investors faith that the future of the company will continue growing which causes them to buy more stocks and therefore increase the price.
