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3 years ago

What is the growth of the business of ben and jerry's ice cream

Business

1 answer:

Butoxors [25]3 years ago

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Answer:

1978: With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry open their first ice cream scoop shop in a renovated gas station in Burlington, Vermont.

1979: Ben and Jerry celebrate the shop's one-year anniversary – and the customers who made it possible – by holding the first-ever Free Cone Day: free scoops for all, all day long. The annual ice cream give-away continues today in scoop shops around the world.

1980: Ben and Jerry rent space in an old spool and bobbin mill on South Champlain Street in Burlington and begin packing their ice cream in pints. The reason? To distribute to grocery and Mom & Pop stores along the restaurant delivery routes Ben services out of the back of his old VW Squareback wagon.

1981: As the news of Ben & Jerry's spreads, more & more people want a lick. So the first franchised scoop shop opens in Shelburne, Vermont.

Ben & Jerry's ice cream is used to build "the world's largest ice cream sundae" in St. Albans, Vermont; the sundae weighs 27,102 pounds.

1984: Ben & Jerry's sets a precedent by discovering a little-known clause about stocks and brokering, then establishing a Vermont-only public stock offering to raise money for a new manufacturing plant.

1985: The Ben & Jerry's Foundation is established with a gift from Ben and Jerry & 7.5% of the company's annual pre-tax profits to fund community-oriented projects.

1986: Ben & Jerry's launches the Cowmobile, a modified mobile home used to distribute free scoops in a unique, cross-country "marketing drive." On the return trip, the Cowmobile burns to the ground outside of Cleveland, Ohio (no one was hurt). Ben said it looked "like the world's largest Baked Alaska."

1987: Ben & Jerry's introduces Cherry Garcia® ice cream. Named for Grateful Dead guitarist Jerry Garcia at the suggestion of two "DeadHeads" from Portland, Maine, Cherry Garcia® becomes the first ice cream named for a rock legend

1988: Ben and Jerry are named “U.S. Small Business Persons of the Year” by President Reagan in a White House Rose Garden ceremony. Jerry's one suit comes in handy and, luckily, Ben finds an Italian waiter's jacket to wear.

1989: Ben & Jerry's comes out against Recombinant Bovine Growth Hormone (rBGH), based on concern about its adverse economic impact on family farming and public confidence in the wholesomeness of dairy products.

Explanation:

(This is not written in my own words, since Brainly doesn't let you send /*nks I had to copy and paste this, also there is more but, Brainly also doesn't let you send more than 5000 words so)

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