Answer:
The correct answer is (A) Penetration pricing.
Explanation:
In this type of pricing, a product is initially priced low to quickly reach a large part of the market and to encourage the word of mouth marketing from consumers. This strategy works with the expectation that customers will be attracted to the new brand due to the low price. But in the case of batteries, the customer compares quality with a high price (Auger et al., 2010). So, this will not be considered as a successful pricing approach from Energizer.
Reference
Auger, P., Devinney, T. M., Louviere, J. J., & Burke, P. F. (2010). The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study. International Business Review, 19(2), 140-159.
Answer:
Fashion industry is very dynamic. The reason for low sales is due to change is customer preference for certain type of clothing.
Explanation:
As a brand manager, we need to understand markets trends and then analyse sales. The main reason for constant low sales is mainly due to change in fashion sense of customer. There can be some seasonal effect which cause decline in sales. Normally gents wear t.shirts and formal shirts because they are office going people. They will require formal suiting which will make them feel gentlemen and decent clothing. They will require consistent quality products and if there is any issue with the cloth stuff, they will move to another brand.
Answer:
1935
Explanation:
32,000-15,000 = 17,000
17,000 x 0.075 = $1275 (this is his commission)
1275 + 660 = $1935
$1935 is his gross income for the month
This would be the temperature. Hope this helps!!!
Two special methods vital to marketing researches are <u>sampling</u> and <u>statistical inference.</u>
hope this helps!
