I would go with 50 since according to recent statistics %47 percent of Africans already live in an urban environment. Could the question be outdated?
Answer:
industry-wide and low cost
Explanation:
Here, Zulily is focusing on the clothing of women and mothers. This includes all female clothing which makes its effect felt on an industrial scale. The cost is the clothing is lower this means they are focusing on economically conscious segment of the market.
The strategies by which a company can gain competitive advantage has been laid down by Michael Porter.