A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer:
The correct answer is letter "D": Improperly packed by the party shipping them.
Explanation:
Carriers are liable for the loss of goods being transported by them under three scenarios: acts of God (<em>because they are unpredictable</em>), acts of the shipper (<em>negligence of the person providing with the goods being transported</em>), and acts of a public enemy (<em>a country engaging into the war</em>).
In that case, <em>the carrier is likely not to be found liable if the shipping items were incorrectly packaged the sending party</em>.
Strategic business unit (SBU) is a division of the firm itself that can be managed and operated independently from other divisions.
<h3>What is strategic business unit (SBU)?</h3>
It is a business unit that runs independently and it is focused on a target or particular market.
- It is a big market that has its own various support functions that include training departments, hiring department.
Therefore, Strategic business unit (SBU) is a division of the firm itself that can be managed and operated independently from other divisions.
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Answer:
it's the theory that the completion of college indicates do employers that a job applicant is intelligent and hard-working
Always buy what you need first groceries,things for school,ect. Then focus on your wants after that. Save alot too.
