Question

A car dealer advertises a rock-bottom price for a sports utility vehicle that usually goes for $1,000 or more. When you get to the dealership, though, the salesperson can't find that particular car on the lot. Maybe it was sold this morning before he got in. The salesperson offers a higher-priced car. This is called _______. a. odd-even pricing or psychological pricing b. bait pricing c. price bundling d. leader pricing

Answer 1

Answer:

b. bait pricing

Explanation:

Bait pricing strategy is one that is aimed at attracting customers by presenting a price that is lower than the actual value of a product. Usually the product is limited in quantity and when buyers come in they are convinced to buy something else.

This is considered an illegal means of marketing.

I'm the given instance when the customer got to the dealership the salesperson can't find that particular car on the lot, saying maybe it was sold this morning before he got in. The salesperson offers a higher-priced car.

This is bait pricing strategy.