Question

g A producer of beverages and snack foods wants to market its products to the 18-to34-year-old demographic by providing incentives to respond instantly to time-sensitive offers redeemable at nearby stores. Which form of marketing would this producer most likely choose? Group of answer choices Podcasting Promotions Advertisement Personal sales Product placement

Answer 1

Answer:

The correct answer is the second option: Promotions.

Explanation:

To begin with, in the field of marketing there are many options to choose from and sometimes most of them are useful at the time of completing and implementing a strategy that targets the audience that the company is seeking for. In this case presented, where it is well established the kind of consumers the producer wants to reach, the most indicated option to use in the marketing campaign will be the promotions of the product itself and that is basically for two things. The first one because of the ages of the audience, it is most probably that they feel more related to the promotion due to the fact that sometimes most of the youth of that age is under their parents maintenance. And the second thing is because the text specifically says "time-sensitive" which is a characteristic of the promotions strategies.