3 years ago

Explain how test-marketing can increase profits.

Business

1 answer:

kirill [66]3 years ago

7 0

Answer:

Test marketing holds a lot of importance for the company. It allows

the company to test their product in a small region so as to get an

idea whether the product will work in a bigger market or not.

Through this, the company can measure the performance of the

product and can decide whether it should be released nationwide

for sale. Through this, the company can estimate the earnings that

can be earned through this product beforehand.

Explanation:

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Answer:

Break-even point in units= 20,000 units

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Giving the following information:

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<u></u>

Break-even point in units= fixed costs/ contribution margin per unit

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