Any market could benefit from the pricing approach known as price elasticity of demand, particularly if it can attract customers.
How a change in price impacts consumer demand is assessed using the price elasticity of demand.
A product is deemed inelastic if people continue to buy it in spite of a price increase (such as with cigarettes and fuel).
Contrarily, elastic goods are subject to price changes (such as cable TV and movie tickets).
The formula: % Change in Quantity % Change in Price = Price Elasticity of Demand can be used to determine price elasticity.
You can determine whether your product or service is responsive to price changes using the idea of price elasticity. Your product should ideally be inelastic, meaning that demand won't change even if prices do.
Learn more about price elasticity of demand here.
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Answer:
Case 1 = $420 million
Case 2 = $280 million
Case 3 = $350 million
Explanation:
As per the data given in the question,
Annual value by one distributor = $420 million per year
Annual value by two distributor = $560 million per year
Case 1)
The marginal value of first distributor is more than second
So when negotiating the value, it is = $560 million - $420 million = $140 million
and this value would be distribute between both. so each will get = $140 million / 2 = $70 million
and you would expect to capture $420 million of this deal
Case 2)
As distributors are run by government, so negotiation will be done with both the distributor at same time and margin would be $560 million and you would be grabbed = $560 million ÷ 2 = $280 million
Case 3)
In this case marginal amount of contact = $560 million - $140 million = $420 million
and half of it = $420 million ÷ 2 = $ 210 million, which is the amount to be offered
and you would expect to grab the remaining amount = $560 million - $210 million
= $350 million
'Elastic' goods-is something in the market that is high in demand (in publicity-and that people buy it.
Ex beef is a great example of an elastic good. If you set the beef to a higher price than usual-customers will not buy it as expectedly as before.
'Inelastic' goods like gas- is a perfect example because if you set gas in high price-customers would not question it and pay for the price of gas anyways. (Due to it fulfilling customers' needs only.)
To answer your question, a horizontal demand curve is when you have a fixed demand in price (people are buying it has demand) and that supplies have ample quantity. (Supplies are high quantity)
Demand for a good in the horizontal demand curve is 'moderately elastic' because the supplies have quantity more than the fixed demand. It fits modernly elastic-customers are not buying as much due to high price and therefore supplies of quality increases. Just like the beef example.
The Answer is A
If the horizontal demand curve is 'inelastic' then it would be the opposite- demand would be higher than the quantity of supply.
Hope this helps :)
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