The process that EA Sports carried out with the cover of the Madden video game was Perception Marketing.
<h3>What is perception marketing?</h3>
Perception marketing is an economic term that refers to the set of marketing strategies focused on the consumer's perception of a specific product.
In general, perception marketing is responsible for modifying the image of the product so that it is the one that looks best compared to its competitors and thus generates a good perception in consumers.
According to the above, EA Sports used the image of a famous person so that consumers had a positive perception of their video game.
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Answer:
Achived that the breakeven
Answer:
Explanation:
If these two companies were to behave as individual profit maximizers, both company will advertise regardless of whether the other company advertises or not because their goal primary goal is to increase the profit and domination of the market.
If the company requires a return of 10 percent for such an investment, calculate the present value of the project.
The present value of the project is $72349.51.
Since we consider only incremental cash flows for a project, we consider $21,600 for year one and calculate a 4% increase for each of the additional years.
We then calculate the Present Value Interest Factor (PVIF) at 10% for four years using the formula :
PVIF = 1 / [(1+r)^n]
Next, we find the product of the respective cash flows and PVIF for each year.
Finally, we find the total of the discounted cash flows for the four years to find the Present Value of the project.
Answer: Puresource Pharma would have to reduce it's cost
Explanation:
Horizontal integration could be defined as the merge between two or more companies that carry out similar functions or market in production.
Puresource Pharma would have to reduce it's cost of product and either sell below or same cost as their acquired company's product. This would help promote her market and would give a monopoly for them for the market for both of them.
