Question

1. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $25,000 based on the belief that it would increase that division's sales by 16%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented

Answer 1

Answer: Hello your question is incomplete below is the complete question

answer :

1) attached below

2a) Increases by $25,176

Explanation:

1) Attached below is the contribution format income statement

2a) Determine by how much the net operating income will change

monthly advertising increment = $25,000

Assumed increase in division's sales = 16%

first step : determine increment in contribution margin of west division

  = 313,600 * 0.16  = 50,176

change in net operating income = 50176 - monthly advert increment

                                                     = 50176 - 25,000 = $25,176 ( increases )