Question

The Perfect Haircut: Consumers' Search Process

Answer 1

Answer:

Explanation:

✓Performance Risk

1)Could Damage Career

2)All the same

✓Financial Risk ( risks that could be attributed to finance, i.e money)

1)Tight budget

2)Expensive Service

✓Psychological Risk

1)Unimportant

2)Personal Image

✓Internal vs External ( ways to get access to information)

1)Salon of Convenience

2)Salon of Choice

✓Benefits vs Costs

1)Worth the Money

2)Effortless