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4vir4ik [10]
3 years ago
13

A bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to

that identified customer segment. What basic question did targeting and segmentation answer for the company
Business
1 answer:
Kamila [148]3 years ago
8 0

Answer:

Who am I trying to reach?

Explanation:

Targeting and segmentation is the process by which a company focuses marketing activities regarding a particular product to a defined customer profile.

Certain criteria like income, age, location, culture and so on can be used as a basis for segmentation.

Basically the question that segmentation and targeting answers is - Who am I trying to reach?

In the given scenario the bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to that identified customer segment.

So they answered who they want to sell to.

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Lisa loves to draw and has a good eye for what is visually appealing. She wants a job where she can work independently, and poss
Phantasy [73]

Answer:

D. Graphic designer​

Explanation:

Graphic designers use visual arts such as images, words, and graphics to communicate with their audience. They may use hand or computer software to create captivating messages that inform, inspire, and attract customers' attention.

The objective of marketing is to make customers interested in the company's products. Graphic designers can use their talents to create charming visual arts to make customers want to buy a company's products. Graphic designers can be employed, but the majority work as independent contractors. Lisa has the skills to be a graphic designer. She can practice her talent as a self-employed individual.

8 0
3 years ago
Read 2 more answers
Ollver is the vice president of production at his company and has been managing the launch of nen software systems. He worked wi
luda_lava [24]

Answer:

Part 1. Marketing Department

Part 2. Sales Department

Explanation:

The Marketing department is the one which is responsible for creating product awareness among the target market segment customers. The marketing department assesses the best option to approach the customers present in the market segment. The option that will generate greater product awareness and is less costly to the organization is the best option that the market department tries to find to reach customers.

On the other hand, the Sales department is responsible to approach its potential customers to ensure that sales targets are met. They are the ones who will finalise the dealings between the company and the customer to sell the products or services.

6 0
4 years ago
Prime Company began operations in January, 2019, by issuing 5,700 shares of 9%, cumulative, $65 par value preferred stock and 25
8090 [49]

Answer:

Preference dividend = 9% x $65 x 5,700 shares

                                = $33,345

Dividend paid to ordinary shareholders = $50,000 - $33,345

                                                                 = $16,655

Explanation:

The dividend paid to preferred stockholders is 9% of the par value multiplied by number of preferred stock outstanding. The dividend paid to common stockholders is the difference between total dividend paid and dividend paid to preferred stock holders.

6 0
3 years ago
The florida real estate market is a market that is categorized in which two ways? (select two answers.) question 11 options: by
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Commodity & location
5 0
4 years ago
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Suppose there are only two firms that sell smartphones: Flashfone and Pictech. The payoff matrix that follows shows the profit (
Vladimir [108]

Answer:

Flashfone and Pictech

The Nash equilibrium is achieved when Pictech and Flashfone price their smartphones high without the other party changing their strategy.  

Explanation:

a) Data and Calculations:

                                Pictech  

                          High         Low

             High     8   8        3  10

Flashfone

             Low    10   3        5   5

b) By acting at the Nash equilibrium and pricing their smartphones high, Pictech and Flashfone achieve a payoff of $8 million respectively.  This payoff level does not put any of the two firms at a disadvantage.

7 0
3 years ago
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