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4vir4ik [10]
2 years ago
13

A bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to

that identified customer segment. What basic question did targeting and segmentation answer for the company
Business
1 answer:
Kamila [148]2 years ago
8 0

Answer:

Who am I trying to reach?

Explanation:

Targeting and segmentation is the process by which a company focuses marketing activities regarding a particular product to a defined customer profile.

Certain criteria like income, age, location, culture and so on can be used as a basis for segmentation.

Basically the question that segmentation and targeting answers is - Who am I trying to reach?

In the given scenario the bicycle repair company conducted segmentation research and then targeted their direct mail coupons for a first bike tune-up to that identified customer segment.

So they answered who they want to sell to.

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Why does the use of several depressants at once often prove to be a lethal combination?
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<span>The nervous system uses Gamma-Amino Butyric acid (GABA) as a neurotransmitter in the central nervous system. The use of several depressants increases the transmission of GABA that may cause the nervous system to slow down. The reaction of the body to several depressants is also unpredictable which makes it more dangerous.</span>

8 0
2 years ago
The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, inten
vfiekz [6]

Answer:

brand

Explanation:

The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."

According to Kotler a brand is a name a sign or combination of these to distinguish one product from the others. People often associate and develop relationships  with the brand so that they can trust rely and depend on for future purchase.

According to Kotler's definition a brand must be distinguished from the other products and then it must have a desirable place in the minds of the consumers. That is the brand is as good as the customers think.

6 0
3 years ago
If price and demand do vary over time in a global network,
mestny [16]

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4 0
3 years ago
Samtech Manufacturing purchased land and building for $4 million. In addition to the purchase price, Samtech made the following
kumpel [21]

Answer: LAND                                 3.227,680

              BUILDING                              806,920

              LAND IMPROVEM                 134,000

Explanation:

Land 4 0.8 $       3.227,680  

Building 1  0.2 $          806,920  

               5  $       4.034,600

Land Improvement    

Parking Lot $         88,000    

Lanscaping $         46,000    

Total  $        134,000

Computation Of Cost Of Land And Building  

Purchase Price  $       4.000,000  

Add:      

Title Insurance Cost  $             22,000  

Legal Fees                  $                8,000  

State Transfer Fees  $                4,600  

Demolition of old building $            310,000  

Land Clearing Expenses $             85,000  

Less: Salvage Material  $              -9,000  

Total Cost Of Land  $      4.420,600    

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