The thing that is most responsible for the fragmented audience marketers experience today is <u>D. the rise of multimedia</u>
Fragmented audience occurs when there is a choice that the audience has to make as a result of a rise in media options.
As a result of this, an audience becomes fragmented because they have to make a choice between the various media options and makes each media option with a smaller audience share.
Therefore, the answer iss option D
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A discourse community can be described as a group of people that share common goals, sources of information, terminology, and methods of communication along with a certain level of expertise and knowledge on a subject. However, it is often distinguished from 'speech community' on the grounds that speech communities are sociolinguistic groupings with communicative needs such as socialisation and group solidarity, whereas discourse communities are groupings based on common interests.
D. It shows that it is always better to work with people you don't know well instead of your friends
It allows the reader to see how the character came to be who he or she is currently, it creates realism in the text, it creates tension between the narrator and the character, etc.
In medias res literally means, in the middle.
The story of The Iliad begins in the middle of the war.
