Question

Your company's leathergoods are very well received in the marketplace. But you still have not been able to resolve the issue of packaging. These bags and briefcases have to be packaged substantially so your customer receives a flawless product, but you have to come up with a solution that will allow the consumer to recycle all that packaging in some way. You decide to solicit suggestions from the staff on how to either implement a recycling program or devise some other packaging methodology that is environmentally friendly. What marketing channel are you managing

Answer 1

Answer: ​reverse channel

Explanation:

The marketing channel here is the reverse channel. The reverse channel is also referred to as the backward marketing channel and it is the marketing channel whereby the goods that are meant to be reprocessed or recycled flow backward from the consumers before it gets to the producer.

With regards to the question, since the manufacturer haven't been able to resolve the issue with regards to packaging and the consumer will have to recycle all that packaging in some way, then it's a reverse channel.