Answer: This market segment that Prime’s serves with a specific marketing mix is called its target market.
Explanation:
A target market refers to a group of potential customers that the business aims at selling their products to so they will direct their marketing to that particular group.
The Prime Inc target market in this scenario is a group of males aged 25-45 years. They are planning to serve this market segment as their targeted group based on the needs and preferences of this group.
They believed in someone who was going to help them they believed that somewhere on the earth the grass was greener and the sun was brighter and there was a person/angle waiting to take them there that is what helped them cope there believe in better life.
