The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of consumers so the firm can <u>tailor its </u><u>marketing mix </u><u>to each individual segment</u>.
More about marketing mix:
The marketing mix is the collection of activities, or methods, that a business employs to sell its brand or merchandise. A typical marketing mix is comprised of the four Ps: price, product, promotion, and place. Today, however, the marketing mix is progressively including several more Ps as essential mix components, such as Packaging, Positioning, People, and even Politics.
Price mix is the cost incurred by the company to deliver a product to the customer. Product mix exemplifies the nature of the good that the company is selling to the customer. Place mix is the method used to distribute the goods at a time and place that are convenient for the consumer.
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Answer:
d. willingness to pay of all buyers in the market.
Explanation:
The demand curve shows the relationship between the price of a good or service and the quantity demanded at a particular time.
Therefore, a demand curve reflects:
a. highest price buyers are willing to pay for each quantity.
b.quantity that each buyer will ultimately purchase.
c. value each buyer in the market places on the good.
With this in mind, what the demand curve does not reflect, with these in mind is a willingness to pay of all buyers in the market.
The answer is a , make sure you pick that oneb
Answera dnd Explanation:
A. The incentive conflict in principal-agent relationship as it concerns venture capitalism is conflict between venture capitalists who are the principals and the managers of the business investment who are the agents. The conflict is that venture capitalists are put to increase value of their investment and make profit while salaried managers are only out to feel their pockets through their managerial role in the company as they do not have an interest in the company and are unaffected by the loss or failure of the company. This is known as the principal agent moral hazard issue in venture capitalism
B. By managers maintaining some ownership in the company, there us reduced conflict as managers now see a reason to make sure company succeeds since they have an interest
Venture capitalists aim to have a seat in the board to make sure managers do not take bad decisions since they are able to veto such decisions
Answer:
A target market refers to a group of customers to whom a company wants to sell its products and services, and to whom it directs its marketing efforts. Consumers who make up a target market share similar characteristics including geography, buying power, demographics, and incomes.
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