Answer: b. external information search
Explanation: As majority of us are not experts on everything, in the external information search stage if the consumer decision-making process, one researches for products and services that can satisfy our needs and wants. This is the beginning of risk management where we access pros and cons while taking into account past experiences we have had.
External information search occurs when the buyer has no previous knowledge about a product, which then leads them to seek information from personal or public sources or marketer dominated sources especially when the buyer's previous experience is limited inefficient. During the information search, the options available to the buyer are either identified or clarified.
Answer:
External customer incentives
Explanation:
External customer incentives are similar to customer incentives. The phrase external distinguishes between internal customers or company employees and other customers who chose to buy the company's products.
Customer incentives are offers given to customers by a company to attract and retain them. Businesses use incentives to convert potential customers into paying clients. Discounts are an example of external customer incentives. They are used when a business faces competition from similar products by other companies. Business also offer end of the year, anniversary, and other seasonal discounts.
Answer:
$206,667
Explanation:
Calculation for What total amount of amortization expense should have been recorded on the intangible asset by December 31, 2020
Using this formula
Total Amortization expense=Cost/useful life*Number of months
Let plug in the formula
Total Amortization expense=$1,162,500/180*32
Total Amortization expense=$206,667
Note that 15 years*12months will give us 180 months which is the useful life while May 1, 2018 - December 31, 2020) will give us 32 months
Therefore the total amount of amortization expense should have been recorded on the intangible asset by December 31, 2020 will be $206,667
Answer:
Yes the company must recognise the effects of this ruling.
Explanation:
As provided the law suit was initiated in the year 20x2, because of the activity happened in April 20x2.
Accordingly, company was already prepared for a liability of $100,000.
Whenever an event that occurs after the balance sheet is a mere confirmation to what was expected on balance sheet date, or is in alignment with things on record on the balance sheet date, it shall be provided in the balance sheet of that year.
In the given case the law suit was pending on the balance sheet date and was recorded as a liability then, now after the declaration by the judge, the additional liability of $20,000 shall be provided in the financial books of year 20x2.
