Answer:
The correct answer are: peripheral route; you do not have strong arguments for why your product is superior
Explanation:
The peripheral route, instead of examining the relevant arguments for the matter, individuals examine the message quickly or focus on simple indicators that help them decide whether to accept or reject the position advocated in the message. The elements that are peripheral to the arguments of the message are those that take center stage. These may include the communicator's physical attractiveness, the direct style of speaking, or the pleasant association between the message and the music that is heard in the background. Sometimes, the strength of the arguments is of secondary or almost null importance. Sometimes we lack the motivation, ability or time to reflect carefully. If we are disinterested, distracted or busy, we may not take the time to analyze the content of the message. Instead of analyzing whether the arguments are convincing, we will most likely follow the peripheral route, focusing on clues and indicators that activate automatic acceptance without too much cognitive processing. Peripheral processing allows communicators to design simple claims and messages to influence individuals. Although on many occasions this route may seem like the panacea of contemporary persuasion, the truth is that a good part of it is also carried out through mechanisms that involve careful and reflective considerations of the message's arguments, since, as we have indicated, When people have some motivation or are able to process messages, they are not based exclusively on peripheral cues and signals, or necessarily fall into the tricks of the persuader. When processing peripherally, people always rely on simple rules, to make decisions, "heuristic." For example the "heuristic" that experts should be believed and only for this reason accept the recommendation of a speaker, the heuristic "if many people think that something is good, then it should be" or those of reputation, consistency and security apparent in the argument. Peripheral and superficial processing does not produce profound and lasting changes of opinion. The effects of surface processing are ephemeral but relevant enough to convince an undecided voter or push a consumer towards the purchase of one or another product.
Answer:
Share your vision with them. Let employees know our plans for your company and your products and services. ...
Keep them in the loop. ...
Involve them in the launch of new products. ...
Reward them for building relationships with customers.
Explanation:
Answer:
Economies of scale
Explanation:
Economies of scale is described as the cost benefit or advantage which is experienced through the firm, when it rises the output level. Under economies of scale, the fixed costs did not vary or change with decreases or increases in the units of the production volume and the variable costs are dependent with rise in the output.
So, in this case, when the circumference is doubled of the oil pipeline, more than the volume doubles. This technique is selected through the large firms or business as it will result in the economies of scale.
Answer:<em><u> Offering a discount to students and seniors</u></em> will allow the chocolatier to know which types of consumers are likely to have a lower willingness to pay.
Here the price discrimination should be in respect with the demography i.e. allow the chocolatier to sell truffles to the consumer based on their age groups.
<u><em>The correct option is (3).</em></u>
Answer:
b. Part of both the performance measurement system and the performance reward system
Explanation:
Both are linked according to the objectives and golas.
Performance measure is a quantifiable expression of the amount, cost, or result of activities that indicate how much, how well, and at what level, products or services are provided to customers during a given time period.
Performance and reward strategies are driven by the concept that employees are not inherently born with the desire to come to work and put in their maximum effort every day for no reason at all. ... An effective performance and reward strategy aligns with organizational goals and objectives
