Question

Hueblue software, an application provider to the gaming industry, decided to enhance its portfolio by developing motion-control-enabled games for the mobile gaming industry. in this scenario, which competitive strategy is hueblue software implementing?
a) establishment of alliances
b) product differentiation
c) raising barriers to market entry
d) locking in buyers

Answer 1

Answer:

b) product differentiation

Explanation:

Based on the scenario being described it can be said that the competitive strategy that Hueblue software is implementing is known as product differentiation. This strategy focuses on making sure that the product that a particular company offers is unique and different from it competitor's products in order to make it more desired by a particular target market. Which is what Hueblue is doing by developing motion-control-enabled games which it's competitors do not have.