<span>the four-firm concentration ratio in the u.s. soda market in 2009 are as follows
Coca cola -42.7%
Pepsi - 30.8%
Dr.pepper snapple group - 15.3 %
Royal crown - 2.1 %
From the above data we can clearly find that Coke has an uphill battle—they have huge amounts of marketing muscle, financial resources.Against Coke and Pepsi, guerrilla warfare is the only thing that might work.</span>
Answer:
faces exchange rate risk to the extent that it has international competitors in the domestic market.
Explanation:
Exchange rate risk is defined as the risk that exists when a company engaged in transactions that are denominated in a foreign currency rather than the domestic currency.
So if a purely domestic firm that sources and sells only domestically has international competitors in its local market, and the exchange rate is favouring the competitors there will be a risk for them.
For example if international competitors can source raw materials cheaper because of the exchange rate of a foreign country, it will be a disadvantage to local firms that cannot reduce their prices.
Answer:The law of supply says that a higher price will induce producers to supply a higher quantity to the market. Supply in a market can be depicted as an upward sloping supply curve that shows how the quantity supplied will respond to various prices over a period of time.
Explanation:
Market failure occurs when a free market is unable to A) distribute resources efficiently.
A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence.
The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity.
<h3>What is Joint Venture?</h3>
A joint venture is a child company of two parent companies.
It’s maintained by sharing resources and equity with a binding agreement. Whether it’s formed for a specific purpose or an ongoing strategy, a joint venture has a clear objective, and profits are split between the two companies.
<h3>What is Non – Equity Strategic Alliance?</h3>
In a non-equity strategic alliance, organizations create an agreement to share resources without creating a separate entity or sharing equity.
Non-equity alliances are often more loose and informal than a partnership involving equity. These make up the vast majority of business alliances.
Learn more about strategic alliances here:
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