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Licemer1 [7]
3 years ago
13

As the Chief Marketing Office (CMO) for a $100 million product company you need to lead the development of marketing plan for th

e company for the upcoming fiscal year.
Required:
a. What are the key success factors for the marketing plan process for the company?
b. Briefly describe the key elements of a strategic marketing plan.
Business
1 answer:
sveta [45]3 years ago
8 0

Answer:

b

Explanation:

describe the elements of a strategic marketing plan

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Lashelle is reading an article about how her state became part of the United States. Which question would be best for her to ask
Alex787 [66]

Answer:

C.

Explanation:

4 0
3 years ago
Sweet Stuff Sugar Source ships product all over the world. Since the product it ships has a low value-to-weight ratio, transport
dedylja [7]

Answer:

a large percentage of the total cost

Explanation:

When a product has a high value to weight ratio it means it is expensive and the weight is light. For products with low value to cash ratio they are cheap but have large weight.

Low value to weight ratio goods are more expensive to transport and they do not make up the high transportation cost because they are also cheap.

In this scenario Sweet Stuff Sugar Source ships low value to weight goods all over the world. So their transportation cost will be high and it will make up a large percentage of total cost.

5 0
3 years ago
Ivy is investing in a home cleaning franchise called HomeKeepers. At her first interview with the franchisor's selling agent, sh
evablogger [386]

Answer:

A royalty is a fee that the franchisee has to pay the franchiser for trading under its name.

Explanation:

A franchise operation is when one party (franchiser) allows another party (franchisee) access to it’s proprietary knowledge, trademark and processes in order to allow the party to sell a product or provide a service under the business’s name. A common example of a franchise operation are KFC outlets across the globe.

A royalty fee is a fee that the franchisee has to pay the franchiser on a common basis such as quarterly or annually for trading under its name. It is generally calculated as a percentage of gross sales. In this case the royalty fee would be 5% of gross sales.

4 0
3 years ago
You are trying to choose between two stocks, Widget and Gadget. Widget has a current stock price of $30 and earnings per share o
gizmo_the_mogwai [7]

Answer:

Gadget will have higher earning.

Explanation:

Price Earning Ratio is the ratio of Market price to the earning per share. PE Ratio measure the effect of earning over the market price of the company.

Widget

Stock Price = $30

Earning per share = $2

PE ratio = $30 / $2 = 15 times

Gadget

Stock Price = $30

Earning per share = $2

PE ratio = $20 / $1 = 20 times

Gadget will have higher earning.

7 0
3 years ago
Steven's Auto is trying to decide whether to lease or buy some new equipment costing $23,000 that has a life of three years, aft
jolli1 [7]

Answer:

$1,241

Explanation:

For computing the net advantage to leasing first we have to determine the total cash flow from leasing and total cash flow from buying which is shown below:

For leasing:

Year       Lease payment      PVF at 5.8%    Present value

1              $6,500                   0.9452             $6,144

2             $6,500                   0.8934             $5,807

3              $6,500                  0.8444              $5,489

Total outflow                                                   $17,440

For buy:

Year      Outflow or inflow     PVF at 5.8%    Present value

0            ($23,000)                    1                      ($23,000)

1              $1,610                       0.9452             $1,522

2             $1,610                        0.8934             $1,438

3              $1,610                       0.8444              $1,359

Total outflow                                                   $18,681

Now the net advantage to leasing is

= Buy outflow - leasing outflow

= $18,681 - $17,440

= $1,241

7 0
4 years ago
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