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Licemer1 [7]
2 years ago
13

As the Chief Marketing Office (CMO) for a $100 million product company you need to lead the development of marketing plan for th

e company for the upcoming fiscal year.
Required:
a. What are the key success factors for the marketing plan process for the company?
b. Briefly describe the key elements of a strategic marketing plan.
Business
1 answer:
sveta [45]2 years ago
8 0

Answer:

b

Explanation:

describe the elements of a strategic marketing plan

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Which of the following statements is true?
Ivan

Answer:

Statement b. is True

Explanation:

When using variable costing method, all the costs which are variable in nature is charged based on per unit basis and is not periodic in nature, as depends o quantum of production and sales.

While considering fixed cost, it is considered periodic in nature as this does not depend on quantum of production or quantum of sales, as this is fixed in terms for a period it is periodic in nature, and is treated unavoidable even at a level where no units are produced.

Thus, Statement b. is True.

7 0
3 years ago
Turnbull Co. has a target capital structure of 45% debt, 4% preferred stock, and 51% common equity. It has a before-tax cost of
Katarina [22]

Answer:

By raising additional funds from issuing additional equity common stock ,WAAC increases by 1.07%

Explanation:

WACC=Ke*E/V+Kp*P/V*Kd*D/V*(1-t)

WACC when additional funds is raised from retained earnings:

Ke is the cost of equity is 14.7%

Kd is the cost of debt is  11.1%

Kp is  the cost of preferred stock 12.2%

E=equity weight of 51% 0.51

P= preferred stock weight 4% 0.04

D=debt weight 45% 0.45

V=debt+equity+preferred stock weights

V=0.51+0.04+0.45=1

t is the tax rate at 25% 0.25

WACC=14.7%*0.51/1+12.2%*0.04+11.1%*0.45*(1-0.25)

          =(14.7%*0.51)/1+(12.2%*0.04)+(11.1%*0.45*0.75)

          =11.73%

WACC when additional funds is raised from common equity capital

Ke is the cost of equity is 16.8%

Kd is the cost of debt is  11.1%

Kp is  the cost of preferred stock 12.2%

E=equity weight of 51% 0.51

P= preferred stock weight 4% 0.04

D=debt weight 45% 0.45

V=debt+equity+preferred stock weights

V=0.51+0.04+0.45=1

t is the tax rate at 25% 0.25

WACC=16.8%*0.51/1+12.2%*0.04+11.1%*0.45*(1-0.25)

          =(16.8%*0.51)/1+(12.2%*0.04)+(11.1%*0.45*0.75)

          =12.80%

By raising additional funds from issuing additional equity common stock ,WAAC increases by 1.07% (12.80%-11.73%)

8 0
3 years ago
A resident of Minnesota is in the 28% federal tax bracket and the 4% state tax bracket. This person must pay both federal and st
vredina [299]

Answer: A) Federal National Mortgage Association pass-throughs.

Explanation:

From the question, we are informed that a resident of Minnesota is in the 28% federal tax bracket and the 4% state tax bracket. This person must pay both federal and state taxes on Federal National Mortgage Association pass-throughs.

It should be noted that the securities of most government agencies in the United States are typically exempted from paying the local and state taxes but they have to pay federal taxes.

4 0
3 years ago
Which of the following statements is not correct? Multiple Choice After the reversing entry is posted for the adjustment made to
Oksana_A [137]

Answer:

A)After the reversing entry is posted for the adjustment made to recognize the salaries expense at the end of the accounting period, the Salaries Expense account will have a zero balance and the Salaries Payable account will have a credit balance

Explanation:

Reversing entry can be regarded as

a journal entry which is been made during an accounting period, it

reverses selected entries that is been made during immediately preceding period. reversing entry typically take placeat the beginning of particular accounting period.

It should be noted thatReversing entries are;

1) made to reverse the effect of certain adjustments.

2) provide a way to guard against oversights, eliminate the review of accounting records, and simplify the entry made in the new period.

3)is the exact opposite (the reverse) of the adjustment.

5 0
2 years ago
The management of Brinkley Corporation is interested in using simulation to estimate the profit per unit for a new product. The
Furkat [3]

The calculated profit per unit for base-case, worst-case is, and best-case for the management of Brinkley corporation is:

  • $7
  • $3 per unit
  • $3 per unit

<h3>The Profit per unit for base-case:</h3>

45 - 1 1- 24 - 3 = $7

<h3>Profit per unit for worst case:</h3>

45 - 12 - 25 - 3 = $3 per unit

<h3>Profit per unit for best case:</h3>

45 - 10 - 20 - 3 = 12$ per unit

b. The mean profit per unit is given as $7.05

c. The reason the simulation approach is preferable is due to the fact that it can help to determine the probability of profit as a particular amount, unlike the what-if scenario analysis.

It can also create different scenarios for possible resources.

d. The probability of the fact that the profit per unit woul  be less than 5 is 9%

Read more on risk analysis here: brainly.com/question/6955504

5 0
2 years ago
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