Explanation:
Glittering Generalities Words of praise for a product or person; using nice words like goodness or patriotism. McDonald's is America's favorite.
Namecalling Trash-talking another product or person, "mudslinging", "ad hominem attacks" Rush Limbaugh on Michael J Fox.
JibJab Parody Movies
Ann Coulter trashtalks "liberals"3.
Testimonial A famous person recommends a product; also political endorsements New Jersey Democrats endorse Hillary Clinton for President.
Britney Spears-Pepsi
Plain Folks Appealing to regular people's values like family, patriotism Sherrod Brown for Senate campaign ad, talking about plain folks values.
It's Morning in America
Bandwagon An appeal to be part of a group. Old Soviet propaganda
Card-Stacking Manipulating information to make a product appear better than it is often by unfair conparison or omitting facts. Hardee's chicken advertisement
Comparison between Apple Macintosh and Windows computers
Transfer A appeal which helps a person to image themselves as part of a picture. Old cigarette televison commercial
Join the Pepsi Generation
