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Answer:
C) the selling proposition.
Explanation:
The selling proposition refers to the marketing strategy that creates awareness among the customers that the company own product is superior as compared with the competitor product in terms of price, quality, quantity, service, etc
This results the firm to gain the competitive advantage and the chances of capturing the market share in the market place should be high
Therefore in the given case, the option C should be selected
Answer: sales forecast
Explanation:
The sales forecast section is a key section of your business plan.
This section relates directly to the market analysis, competitive edge, marketing plan and pricing sections (see our guide to writing a business plan).
Answer:
17.39%
Explanation:
ROIC = NOPAT / Total net operating capital
ROIC = $400 / $2,300
ROIC = 0.17391304
ROIC = 17.391304%
Hence, the ROIC is 17.39%