One of your colleagues argues that it is better to focus your time and energy exclusively in neighborhoods with single-family ho
mes. He further argues that their older owners are more likely to have higher incomes and purchase the Medicare Advantage products you represent compared to those living in apartment complexes. How should you respond?
In marketing it is advisable that the product be presented to the market, then the market(both old, young) make their choice. It's now from their choice that you can do a survey of who would likely continue with your product and who would be considered less, but generalizing without sampling the views of others is not a good way to advertise, you never can tell; the younger may desire the product than the older
