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SashulF [63]
3 years ago
11

Discuss the unique marketing characteristics a product or service required based on the specific phase of the product life cycle

Business
1 answer:
laiz [17]3 years ago
5 0

Answer: The product life cycle of a unique marketing can be characterized by introduction, growth, maturity and decline.

Explanation:

The product life cycle of a unique marketing can be characterized by introduction, growth, maturity and decline.

Introduction; This is viewed as an entry level into the market. Where the goods begin to gain a little recognition

Growth; this is described as a movement from introduction to a fast or slow consistent rapid growth of the product in the market.

Maturity; is described as the growth from the growth category, where the product gain some market stability and is now known by the public.

Decline; is the stage of slow and loss of recognition in the market space which could be caused by lack of creativity or consistency drop

While some products may stay in a prolonged maturity state, all products eventually phase out of the market due to several factors including saturation, increased competition, decreased demand and dropping sales

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The major brand strategy decisions a firm has to make in building a strong brand begins with brand​ ________ and is followed by
maw [93]
The answer that best fits the blanks above are POSITIONING and NAME SELECTION, respectively. So one of the strategies in developing a strong brand is to start with brand positioning then followed by brand name selection. Brand positioning is also part of marketing and this allows the brand to be occupied in the minds of the customers. On the other hand, brand name selection follows a certain criteria that should be met whether it is interesting, and attracts attention.
3 0
3 years ago
The Esposito Import Company had 1 million shares of common stock outstanding during 2021. Its income statement reported the foll
borishaifa [10]

Answer:

Explanation:

The preparation of the 2021 EPS presentation for the Esposito Import Company is shown below:

Income from continuing operations                           $7 million

Less: Loss from discontinued operations                  ($1.4 million)

Net income                                                   $5.6 million

Now the earning per share would be

Earning per share = (Net income) ÷ (Number of shares)

                              = ($5.6 million) ÷ (1 million shares)

                              = $5.6 per share

5 0
3 years ago
Joe's Tasty Burger has determined that its production facility has a design capacity of 400 hamburgers per day. The effective ca
Nat2105 [25]

Answer:

Design Capacity Utilization= 75%

Production efficiency = 120%

Explanation:

Okay, so the question is to determine both the design and the effective capacity utilization measures and make a conclusion from there

1. The Capacity Utilization = The Actual Output/ Design Capacity

Actual Output= 300 hamburgers a day

Design Capacity = 400 Hamburgers a day

Therefore Capacity Utilization = 300 hamburgers/400 hamburgers x 100

= 75%

2. The Efficiency of the production = The Actual Output / The Effective Capacity

Actual Output = 300 Hamburgers a  day

Effective Capacity = 250 hamburgers

= 300 Hamburgers/ 250 Hamburgers x 100

= 120%

Conclusion

First we see that the actual utilization of capacity is more better than the effective capacity and this is good. Also, the Design Capacity is higher than the actual capacity utilization which should also be expected as design capacity is a calculation based on ideal conditions that may be not realistic in real life conditions.

3 0
2 years ago
The marketing plan can be thought of as a tactical plan.<br><br><br> True<br><br><br> False
stiks02 [169]

Answer:

True

Explanation:

The marketing plan details the strategy that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.

4 0
2 years ago
Which of the following factors drive the need for data warehousing?
Aleksandr [31]

Answer:

A.Informational data must be kept together with operational data.

Explanation:

  • The data warehousing is an important system of business intelligence that is designed to integrate data into the one single place and is then uploaded from the operational systems such as marketing and sales, and has to pass through the data cleansing and depends on the use of the ETL tools to store the data that is transformed.  
  • It has certain benefits like the Integrate data from multiple sources, mitigate the problem of the database isolation, improved data quality, and make the decision support queries easier to handle.
5 0
3 years ago
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