<span>Moral Motivation.</span>
In our regular day to day existences, we stand up to a large
group of good issues. Once we have deliberated and formed judgments about what
is right or wrong, good or bad, these judgments tend to have a marked hold on us. In spite
of the fact that at last, we don't generally carry on as we think we should,
our ethical judgments ordinarily inspire us. Moral motivation is an instance of
a more general phenomenon—what we might call normative
motivation—for our other normative judgments also typically have some
motivating force.
The answer to your question is GROUP POLARIZATION
I believe the answer is: Power
In the past, this power is mostly derived from nobility line, but In our current society, Power usually derived primarily from economic power.
For example, someone in company's Upper management position tend to always required to maintain their persona in order to keep a certain amount of respect/positive perception from both the workers and the public.
