1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Arturiano [62]
3 years ago
8

What promotional strategy is being employed when Blue Cross/Blue Shield (a health insurance company) runs advertisements targeti

ng Boeing Co. employees, in hopes that they will persuade their bosses to consider adopting a Blue Cross/Blue Shield insurance plan for their company
Business
1 answer:
denis23 [38]3 years ago
5 0

Answer:

Pull Strategy

Explanation:

Distribution Strategies

This simply covers the most favorable way to deliver product or service to target market/audience.

Types of distribution strategies

They includes :

1. Push Strategy:

2. Pull Strategy:

3. Combination of both: that is the use of both push and pull strategies.

Pull Strategy

In this type of strategy, marketing in this aspect is solely directed on the end consumer, who thereafter demands it from the retailer, who also then demands it from the wholesaler and lastly then the manufacturer. It is simply pulling of products through the channel. This strategy is used when consumers gather information and decide about their purchases before entering the retail outlet. Company moves their products through the distribution channel by building consumer demand for the products and thereafter influence/convince retailers to stock these products.

Types of marketing communications used in Pull strategy selling. They includes:

1. Advertising,

2. Consumer sales promotions,

3. Public relation.

You might be interested in
What is goodwill in a business sale and why is it amortized in the business financial statements
astra-53 [7]

Answer:

See below

Explanation:

Goodwill arises when is a business is acquired as a going concern. It is an intangible asset of a business. Goodwill represents the value of a company's customer base, its location, any patents, and the brand name. It consists of the value of suppliers, customers, and employee relationships that facilitates the smooth running of the business.

The value of goodwill is the difference between the purchase price and the net cost of its tangible and other intangible assets of a business. Amortization of goodwill means spreading the cost of goodwill to several financial years.

Goodwill is amortized because the business benefits from the goodwill for many years.  In other words, the expenditure on goodwill will profit the company in more than one financial year. As per the matching principle, expenses and incomes should be recognized in the period they occur. As benefits will be enjoyed in many years, the expenses should also be spread in similar years.

7 0
4 years ago
Treasury stock represents stock that: a. is being held to purchase treasury securities. b. is being held to purchase preferred s
mixer [17]

Answer:

The correct answer is (D)

Explanation:

Sometimes firms and organisations try to reduce the outstanding stocks in the market. To do so, they purchase back some of those stocks from the open market, such stocks are known as treasury stocks.  After that, It is up to the issuer, they can resell it to the public or they can dissolve them completely.  After purchasing back, these stocks are no longer considered outstanding.

6 0
4 years ago
On July 15, 2021, M.W. Morgan Distribution sold land for $41.0 million that it had purchased in 2016 for $26.0 million.
siniylev [52]

Answer:

$41.0 million

Explanation:

Calculation to determine the amount(s) related to the sale that Morgan would report in its statement of cash flows for the year ended December 31, 2021, using the direct method

DIRECT METHOD:

CASH FLOWS FROM INVESTING ACTIVITIES:

Cash proceeds received from sale of land $41.0 million

Therefore the amount(s) related to the sale that Morgan would report in its statement of cash flows for the year ended December 31, 2021, using the direct method is $41.0 million

5 0
3 years ago
Madison Corporation's production cycle starts in the Processing Department. The following information is available for April: Un
charle [14.2K]

Answer:

Equivalent Units of Production :

(1) Materials = 298000

(2) Conversion Costs = 284400

(3) Total = 582400

Explanation:

The Concept of Equivalent Units entails identifying number of completed units in terms of their completion % in the input component or process.

<em>Step 1 : Determine Units Completed and Transferred to Finished Goods</em>

<em>Units in Process = Units Output</em>

Units In Process                                298000

Less Closing Work In Process            34000  

Completed and Transferred             264000 (Balancing figure)

<em>Step 1 : Determine Equivalent Units for each input component</em>

Materials:

Completed and Transferred 100% = 264000×100%= 264000

Closing Work In process 100% = 34000×100%= 34000

Total = 298000

Conversion Costs:

Completed and Transferred 100% = 264000×100%=264000

Closing Work In process 60%=34000×60%=20400

Total =284400

5 0
3 years ago
The net current asset investment (ncai) is defined as the change in current assets minus the change in sum of the accounts payab
-Dominant- [34]

The net current asset investment (NCAI) is defined as the change in current assets minus the change in the sum of the accounts payable and accruals. - True.

Net current assets refer to the difference between the aggregate amount of all current assets and the Aggregate amount of current liabilities. It is also known as working capital or shareholder's equity. It is regarded as an important parameter for determining an organization's financial health on a balance sheet.

The net current assets are the tangible assets which encompass cash, inventory, and receivable, which denotes the money owed to a company. There is a positive working capital ratio when the net current assets are sufficient enough to pay the current liabilities. The opposite of this situation represents a negative working capital ratio.

Learn more about current assets: brainly.com/question/10322678

#SPJ4

7 0
2 years ago
Other questions:
  • n Tacoma, the tax on a property assessed at $430,000 is $7,310. If tax rates are proportional in this city, how much would the t
    15·1 answer
  • Manufacturing Product X involves both variable costs and fixed costs; the total cost of manufacturing 50 units is $200. The tota
    10·1 answer
  • Anita, a cash basis taxpayer, sued her former employer for wage discrimination. Her attorney agreed to pursue the case on a cont
    5·1 answer
  • In its first year of operations Acme Corp. had income before tax of $400,000. Acme made income tax payments totaling $150,000 du
    6·1 answer
  • Kinney, Inc., an electing S corporation, holds $5,000 of AEP and $9,000 in AAA at the beginning of the calendar tax year. Kinney
    10·1 answer
  • (8) Two projects have equal net present values when calculated using a 6% annual effective interest rate. Project 1 requires an
    6·1 answer
  • The average of first 10 even number is​
    8·2 answers
  • TB Problem Qu. 15-131 (Algo) Clayborn Corporation's net cash provided by operating activities... Clayborn Corporation's net cash
    12·1 answer
  • The adjusting entry to record the amortization of a discount on bonds payable is Group of answer choices debit Discount on Bonds
    13·1 answer
  • Which payment option would be best for the laptop and for the refrigerator? rent-to-own; installment installment; rent-to-own re
    9·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!