Question

What promotional strategy is being employed when Blue Cross/Blue Shield (a health insurance company) runs advertisements targeting Boeing Co. employees, in hopes that they will persuade their bosses to consider adopting a Blue Cross/Blue Shield insurance plan for their company

Answer 1

Answer:

Pull Strategy

Explanation:

Distribution Strategies

This simply covers the most favorable way to deliver product or service to target market/audience.

Types of distribution strategies

They includes :

1. Push Strategy:

2. Pull Strategy:

3. Combination of both: that is the use of both push and pull strategies.

Pull Strategy

In this type of strategy, marketing in this aspect is solely directed on the end consumer, who thereafter demands it from the retailer, who also then demands it from the wholesaler and lastly then the manufacturer. It is simply pulling of products through the channel. This strategy is used when consumers gather information and decide about their purchases before entering the retail outlet. Company moves their products through the distribution channel by building consumer demand for the products and thereafter influence/convince retailers to stock these products.

Types of marketing communications used in Pull strategy selling. They includes:

1. Advertising,

2. Consumer sales promotions,

3. Public relation.