Brenda was planning a small dinner party and had gone to a new specialty food store with coupons she'd found in the food section
of the paper. At the store she also found a "buy one, get one free" deal and a gift offered with the purchase of a particular dessert. She altered the menu as a result of the __________ and ended up spending less than she'd planned.
Brenda was planning a small dinner party and had gone to a new specialty food store with coupons she'd found in the food section of the paper. At the store she also found a "buy one, get one free" deal and a gift offered with the purchase of a particular dessert. She altered the menu as a result of the romotion given by the store promotion and ended up spending less than she'd planned.
According to my research on different business marketing techniques, I can say that based on the information provided within the question she altered the menu as a result of the in-store promotion. Many business use in store promotion for this exact reason, since it influences people into changing their purchasing decisions because they are getting a deal with the promotion, but at the same time it allows the business to sell more of a product which in term leads to more profit.
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