Answer: The answer is "b. A group of individuals with different product requirements".
Explanation: The definition of a market segment refers to a homogeneous and large group of consumers that can be recognized within a market, who have similar desires, buying habits, and who will react similarly to the power of marketing.
Answer:
Industry-wide differentiation strategy
Explanation:
Staples is providing a wide range of products in various locations, both in stores and online. He is creating an industry-wide differentiation by providing unique products that customers wants.
The target customers consist of wide range of people with different preferences.
Answer:
In his landmark essay on the nature of economics, Lionel Robbins defined economics as. “the science which studies human behaviour as a relationship between ends and scarce means which have alternative uses”
Explanation: