Invent a new flavor, combination, or topping.
Place coupons online or in circulars.
Sell shirts, hats, or other merchandise bearing the company’s logo.
<span>Offer a loyalty program that gives customers free frozen yogurt.</span>
Their lives improved because the material conditions in their surrounding improved. They had higher quality homes, higher levels of sanitation, working sewage, better access to medical care if need be, and many other things.