He was using an emotional appeal to cheer people and it’s a little ethical appeal
The fallacy that is being committed in "Either you go to college or you will be a bum." is the false dilemma.
A false dilemma fallacy refers to the fallacy that gives choice between two mutually exclusive options. It is also called the either/or fallacy
A False dilemma is an informal fallacy where a faulty argument is used to convince an audience to agree to a particular point. Since the statement is "Either you go to college or you will be a bum.", it's a false dilemma fallacy.
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It most likely will create a sense of foreboding and mensise. I t will also set the mood in the sense it should make the reader understand how stormy and dark it was that night.
To make something less confusing or to ake clearer
Answer:
6. Big name
5. chains
4. Calling each other names
3. Target market
2. You name it
1. Consumer
