A culture creates context for behavior through the reinforcements and punishments it provides for each discrete behavior. By shaping behaviors, cultures reaffirm acceptable behavior and discourage deviant behavior. Cultures shape behaviors through the unique reinforcements and punishments available to social interactions, including attention and fame as reinforcement and shunning and exile as punishments.
It is important tp evaluate the consequences of each option before making a decision because this will help you reach a decision that has the least negative consequences.