Answer:
fear and cruelty.
Explanation:
In the book titled THE PRINCE which was written by Niccolo Machiavelli, the author argues that leaders maintain power through FEAR and CRUELTY.
The book which was written 16th century serves as a guide or instructional material for new Princes or Royals in general.
The main idea of the book is that sometimes success and survival can rationalize the use of unethical standards to accomplish those goals.
Consumers should consider The price (Money)
Increased market pressures can result in the plunder of lands inhabited by indigenous peoples for thousands of years.
They buried it because he killed him self