With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as uncontrollable elements.
What is a controllable element of the marketing environment?
- To adapt to shifting market conditions, consumer preferences, or business goals, the controllable variables can be changed throughout time as well as typically in the short term.
- Products, prices, promotions, distribution, and research efforts are among the variables that can be controlled.
What is the macro environment?
The main uncontrollable outside factors (economic, demographic, technological, natural, social and cultural, legal, and political) that have an impact on a firm's performance and decision-making.
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Final Good
Products that are bought by individuals or households for personal use.
