Cultural images and myths are nothing new, of course. Every culture has them. They provide a kind of glue that simultaneously helps to bond disparate people together into a unified whole and also helps explain and give order to a sometimes chaotic and confusing world. And Luce was hardly the first or only promoter of contrived or idealistic images.
The idealistic image of a "hero" goes as far back in time as civilization itself, because each civilization and culture needed role models to teach their young what they should aspire to become. During the Depression and World War II, Norman Rockwell's images of American home life -- and his "Four Freedoms" series in particular -- helped remind weary Americans what they were fighting to preserve -- and raised millions in war bonds.
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During the games in Scheria, Odysseus identifies himself to the audience stating that his fame has reached the skies. It was not pride that caused him to do this. His pride was foreshadowed by the culture of the Homeric world. A person's name and reputation is very important and declaring your fame is not done out of pride but by cultural practice.
