The correct option is B.
There are three basic types of research, these are primary, secondary and tertiary research. A primary research is a type of research in which data, which are the first of its kind are generated. Secondary research on the other hand is the type of research that is carried out based on the summary and the synthesis of the information gathered from primary research.
The reports generated by the government agencies and the local chamber of commerce in the question given above are examples of data generated via primary research
Answer:
A) Fluctuating market prices of short-term investments may adversely affect the ratio.
Explanation:
The quick ratio (or acid test) measures a company's ability to pay short term liabilities using its liquid assets. usually the best quick ratio is 1, because it means that your liquid current assets cover completely your current liabilities.
There are two formulas to calculate the quick ratio:
- quick ratio = (cash + marketable securities + accounts receivables) / current liabilities
- quick ratio = (current assets - inventory - prepaid expenses) / current liabilities
The quick ratio includes the value of short term investments, and any fluctuation in their price may affect the ratio.
Answer:
Integrated marketing communications.
Explanation:
Integrated marketing communications involved passing clear messages about a particular product to potential customers through different communication channels. It is used to create an awareness of the product to the customers.
Intergrated marketing communication involves delivering a consistent message about a product to potential customers through multiple platforms.
Integrated marketing communications helps a business to increase sales at a reduced cost.
Answer:
Shortage: there is more demand than there is at the equilibrium price. There is also less supply than there is at the equilibrium price, thus there is more quantity demanded than quantity supplied.
Your pretty much short in supply and cant fulfill the demand
While surplus
When a price floor is set above the equilibrium price, quantity supplied will exceed quantity demanded, and excess supply or surpluses will result.
Theirs a a large amount of supply due to the pricing most likely beign high
Explanation:
