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Alex777 [14]
2 years ago
15

A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the streng

ths and weaknesses of such a change in message strategy?
Business
1 answer:
BlackZzzverrR [31]2 years ago
5 0

Answer:

Explanation:

A fear approach is meant to scare people and make them aware that they are only human and that bad things can happen. This would push them towards buying the insurance package. A humorous approach would focus more and a funny message of why it is important. This change would be targetting the same audience but with a completely opposite message which may not reach people the same way, especially if those individuals do not like the humor aspect of it and are not longer scared from the previous fear strategy that the company would have had.

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Answer:

Explanation:

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3 years ago
You are told the column totals in a trial balance are not equal. After careful analysis, you discover only one error. Specifical
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Answer:

a. The Debit column is correctly stated.

b. The Credit column is understated by $17,300 ($8,650 * 2).

c. The Automobiles account balance is correctly stated in the trial balance.

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e. If the Debit column total of the trial balance is $200,000 before correcting the error, the total of the Credit column before correction is $182,700.

Explanation:

This mistake is an Error of Commission.  It is a problem of arithmetical accuracy, for example, posting to the wrong side of one ledger account.  In this case, the Accounts Payable should have been credited with the amount of $8,650.  As an arithmetic error, it can only be corrected by doubling the affected amount on the Credit side of the Accounts Payable account.

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Answer:

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2 years ago
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