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Alex777 [14]
2 years ago
15

A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the streng

ths and weaknesses of such a change in message strategy?
Business
1 answer:
BlackZzzverrR [31]2 years ago
5 0

Answer:

Explanation:

A fear approach is meant to scare people and make them aware that they are only human and that bad things can happen. This would push them towards buying the insurance package. A humorous approach would focus more and a funny message of why it is important. This change would be targetting the same audience but with a completely opposite message which may not reach people the same way, especially if those individuals do not like the humor aspect of it and are not longer scared from the previous fear strategy that the company would have had.

You might be interested in
Suppose you have a two-stock portfolio consisting of Apple and Tesla stock. The portfolio weight of Apple is 25% and the rest is
iren [92.7K]

Answer:

Standard deviation = 47.69% (Approx)

Explanation:

Given:

Portfolio of Apple stock w1 = 25% = 0.25

Portfolio of Tesla stock w2 = 75% = 0.75

Standard deviation return Apple σ1 = 35% = 0.35

Standard deviation return Tesla σ2 = 60% = 0.60

Correlation coefficient ρ12 = 0.22

Find:

Standard deviation

Computation:

Standard deviation = √w1²σ1² + w2²σ2² + 2w1σ1w2σ2ρ12

Standard deviation = 0.4769

Standard deviation = 47.69% (Approx)

4 0
3 years ago
An Uber driver faces costs for driving that include sunk costs like insurance that contribute to the average cost per mile of $.
crimeas [40]

Answer: sunk costs don't increase as driving increases.

Explanation: sunk costs are irrelevant costs because they have already occured in the past and cannot be avoided. Sunk costs thus do not differ between alternatives, and are unavoidable. The calculation for insurance and other sunk costs are likely not based on the amount of rides the Uber picks up, but rather calculated at a constant rate. So regardless of whether or not the rider pays more or less than the $.50 on the insurance, this will not have any effect on the insurance that is constant and has likely already been paid out.

4 0
3 years ago
Pasadena Candle Inc. pays 40% of its purchases on account in the month of the purchase and 60% in the month following the purcha
garri49 [273]

Answer:

Explanation:

Cash budget for Pasadena Candle Inc.

Month                Purchased          Paid    

August               $40,000             $16,000

September        $36,000             $38,400

Calculations:

Month ending payment in September = 60 % x August purchases + 40 % x September purchases  = 0.60 x $ 40,000 + 0.40 x $ 36,000

 = $ 24,000 + $ 14,400 = $ 38,400

5 0
3 years ago
The employees of Pi's Pizza, a local pizza restaurant, feel that the owners and managers really try to follow the ethical polici
weeeeeb [17]

Answer: (C) Ethical climate

Explanation:

 The ethical climate is one of the organizational based atmosphere where the company basically focuses on the employees ethical values, laws and the environment that helps in making different types of complex decisions.

The main purpose of the ethical climate in an organization is that it helps in maintaining the values, principle and the moral of the company employees.

According to the given question, the Pi's pizza is one of the restaurant that maintain the ethical climate by follow the various types of ethical policies. Therefore, Option (C) is correct answer.  

7 0
3 years ago
Why is a high-quality bond typically considered a lower-risk investment than a stock?
Verdich [7]
<span> <span>In investment, the term risk can be defined as the possibility of the investor losing all or part of their capital in a given venture. High quality bonds are considered lower risk because the the investor is promised to receive face value after a certain period unlike stocks that do not carry the same promise. Returns on high quality bonds are also guaranteed in the form of fixed interest rates whereas in stocks, a company may pay dividends but this is not an obligation on their part. Lastly bonds are safer investment as they are less susceptible to abnormal price changes unlike stocks whose prices can easily swing in either direction.</span></span>
8 0
3 years ago
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