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Alex777 [14]
3 years ago
15

A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the streng

ths and weaknesses of such a change in message strategy?
Business
1 answer:
BlackZzzverrR [31]3 years ago
5 0

Answer:

Explanation:

A fear approach is meant to scare people and make them aware that they are only human and that bad things can happen. This would push them towards buying the insurance package. A humorous approach would focus more and a funny message of why it is important. This change would be targetting the same audience but with a completely opposite message which may not reach people the same way, especially if those individuals do not like the humor aspect of it and are not longer scared from the previous fear strategy that the company would have had.

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Some managers belive that they have "seat of the pants" intuition and do not need project management tools. does that make sense
leonid [27]
Yes because u got to have tools to do a project 

8 0
3 years ago
The market risk premium is computed by: adding the risk-free rate of return to the inflation rate. adding the risk-free rate of
OverLord2011 [107]

Answer:

subtracting the risk-free rate of return from the market rate of return

Explanation:

Market risk premium is the premium over the risk free rate that investors demand for holding a risky asset

Market risk premium = market rate of return - risk free rate

the higher the risk premium, the higher the return investors are demanding and the riskier the investment

for example if risk free rate is 5% , market rate of return in industry A is 10% while in industry B it is 20%

Market premium in A = 10% - 5% = 5%

Market premium in b = 20% - 5% = 15%

3 0
3 years ago
The board of commissioners of the City of Hartmoore adopted a General Fund budget for the year ending June 30, 2017, that includ
Aleks04 [339]

Answer:

The Journal entry at the beginning of the year is as follows:

Estimated revenue A/c                      Dr. $1,342,500

Estimated other financing sources-Bonds proceeds A/c Dr. $595,000

To Appropriations control                                                                     $960,000

To Appropriations-Other financing uses-operating transfer outs     $532,500

To Budgetary fund Bal.                                                                        $445,000

(To record entry at the beginning of the year)

8 0
3 years ago
At September 1, 2012, Baxter Inc. reported Retained Earnings of $272,000. During the month, Baxter generated revenues of $40,000
LiRa [457]

Answer:

$284,000

Explanation:

Movements in the retained earnings account are as a result of the payment of dividend and the addition of the income or loss for the year.

Given that

Baxter generated revenues = $40,000

incurred expenses = $24,000

purchased equipment = $10,000 and

paid dividends = $4,000

Net income/(loss) = $40,000 - $24,000

= $16,000

Retained Earnings at September 30, 2012

= $272,000 + $16,000 - $4,000

= $284,000

6 0
3 years ago
Use the information from the balance sheet and income statement below to calculate the following ratios:
Marina86 [1]

Answer:

a. Current Ratio  = current assets / current liabilities = 190,000 / 153,000 = 1.24

b. Acid-test ratio  = (current assets - inventory) / current liabilities = (190,000 - 50,000) / 153,000 = 0.92

c. Times interest earned  = EBIT / interest expense = 65,000 / 8,000 = 8.13

d. Inventory turnover  = COGS / inventory = 90,000 / 50,000 = 1.8

e. Total asset turnover  = net sales / total assets = 210,000 / 525,000 = 0.4

f. Operating profit margin  = operating income / total sales = 65,000 / 210,000 = 0.31

g. Days in receivables  = (accounts receivables / total sales) x 365 = (30,000 / 210,000) x 365 =  52.14 days

h. Operating return on assets  = operating income / total assets = 65,000 / 525,000 = 0.12

i. Debt ratio  = total liabilities / total assets = 273,000 / 525,000 = 0.52

j. Fixed asset turnover  = total sales / fixed assets = 210,000 / 335,000 = 0.63

k. Return on equity = net income / total equity = 45,030 / 252,000 = 0.18

4 0
3 years ago
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