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Alex777 [14]
2 years ago
15

A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the streng

ths and weaknesses of such a change in message strategy?
Business
1 answer:
BlackZzzverrR [31]2 years ago
5 0

Answer:

Explanation:

A fear approach is meant to scare people and make them aware that they are only human and that bad things can happen. This would push them towards buying the insurance package. A humorous approach would focus more and a funny message of why it is important. This change would be targetting the same audience but with a completely opposite message which may not reach people the same way, especially if those individuals do not like the humor aspect of it and are not longer scared from the previous fear strategy that the company would have had.

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"according to the ______ method of accounting, revenues are recognized when they are earned"
ZanzabumX [31]

Answer:

the correct answer is accrual-basis

Explanation:

"according to the accrual-basis method of accounting, revenues are recognized when they are earned"

good luck

6 0
3 years ago
The publishing conglomerate Conde Nast is able to purchase mailing lists of people who have bridal interests, knowing that its M
katovenus [111]

Answer:

e. identifiable

Explanation:

Something is identifiable when is easy to recognize, in the excercise given the publishing conglomerate Conde Nast aims to this identifiable segments in order to reach certain customers.

I hope you find this information useful and interesting! Good luck!

6 0
3 years ago
Alex Smith rents storage space to college students who go home for the summer but do not want to haul all of their property home
KATRIN_1 [288]
I think it’s C) inconsistency
3 0
3 years ago
Suppose the interest on a foreign government bonds is 7.5%, and the current exchange rate is $0.03571/foreign currency (i.e. 28
shutvik [7]

Answer: C) The implied country risk premium of the foreign government bond is positive.

Explanation:

Given that the effective foreign risk-free rate is 6.336% and the interest on the foreign Govt. bonds is 7.5%, this would mean that the foreign govt. is offering higher on it's bonds than its risk free rate which means there is a premium.

The premium is;

= 7.5% - 6.366%

= 1.134%

This means that the implied country risk premium of the foreign government bond is positive.

7 0
3 years ago
Why are overstated reserves sometimes referred to as "cookie jar" reserves? a. Companies involved in mergers or acquisitions ove
VashaNatasha [74]

Answer:

The correct answer is letter "D": Like money stored in a cookie jar, overstated revenues represent a stash of accounting earnings that can be used to bolster the perceived performance of the company in the future.

Explanation:

The secret reserve is a portion of the assets of a company that the organization <em>overstated </em>or <em>understated</em>. This is usually done when a company wants to make believe its competitors their financial statements are better than what they are. Though, those hidden assets can help a company to improve from an adverse situation if given at a certain period. That is the reason why secret reserves are compared to "<em>cookie jars</em>" where the money is saved as a precaution to face hardship.

6 0
3 years ago
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