Answer:
The answer is construct validity.
Explanation:
Construct validity is described as the degree in which a study<em> actually</em> measures what it claims to be measuring. A well-designed research will ideally have high construct validy, while a poorly designed one may confound the variables and result in measuring a different aspect.
For example, if a researcher tries to find which of two perfumes is more attractive to customers, <u>but uses different shaped or coloured bottles</u>, it's possible that the test will lack construct validity (the bottles may affect the customers' opinions).
Write of Certioari. Hope this helped GL
1. Futures contract; D
2. Equities; C
3. Savings; I
4. Bond; A
5. Secondary market; J
6. Capital market; B
7. Risk; H
8. <span>Portfolio diversification; F</span>
9. Primary market; G
10. Financial system; E
Hope this helped ☺
