Question

Rankings as well as word of mouth from satisfied customers drive additional sales for automotive companies. However, because this orientation uses an aggressive marketing style, the main problem with a _______ is that there is a lack of understanding of what customers want and need. The customer is not in charge. a. sales orientation b. societal marketing orientation c. market orientation d. production orientation

Answer 1

Answer:

a. sales orientation

Explanation:

The sales orientation is a business model that focused to make the best product and the services without knowing the customer needs and wants

Therefore as per the given situation, it is mentioned that there is a lack of understanding with respect to the customer wants and need

So this represents the sales orientation

hence, the correct option is a.