there is an eternal battle between good and evil
hope this helps :)
B - John Muir, the famous naturalist and champion for National Parks shared this wisdom about the calming effects of the natural world: ___
A colon is used between two independnt clauses. In this case the second clause explains the first - it is his actual quote and 'wisdom' that he is sharing.
Answer:
It is important to fit your persuasive appeal to your audience's interest because they will not bother to listen to you or consider your idea if it does not relate to them. In the context of the similarity heuristics, the appeal should be something relatable and 'similar' in terms of their interests.
